Salon 411 – Keeping your clients happy and returning.

The reason most cosmetologists get into the beauty industry is the love of making men and women feel their best and express their creativity at the same time. There’s no question that with servicing clients comes many emotions. The hair salon has been characterized as not only a place to improve your look, but a place where you can relax and commune with your community. Even the most seasoned cosmetologist can come across a client that may need a little more TLC and that’s ok! As cosmetologists you must remember important customer service tactics to keep even the most difficult client with a smile on his/her face.

1. Sympathize

Ever been upset? Ever had an attitude? Of course! The last thing you want when you’re feeling down is to feel like you’re the only one that has been there. If you have a client that is putting their bad day/week/year on you, begin with understanding! Using phrases like “I understand” or “I’ve felt that way too” can instantly ease any attitude. Whether you believe it or not, no matter how upset a client is about ANYTHING good old fashioned sympathy works every time. Don’t just pretend to listen or be interested in their issues. Really listen and provide positive feedback. Your client will know that no matter what, coming to you will ensure their mood is elevated upon leaving.

2. Be detailed oriented

It’s not as easy as it sounds, but paying attention to detail and making it a constant in your life will separate the good from the great. Take notice to what your clients bring into the salon with them. Bottled water? What kind of music are they listening to? What was the topic of conversation the last time they came in? How great would it be if you followed up on a certain topic, or offered bottled water in the salon because you know how much your clients love it? Not only will this impress your client, but you will gain a new insight on how to stay on top of your clients needs.

3. Be on Time….ALL THE TIME

If you haven’t already, make being 5 minutes early a norm in your life. There is a lot to be said about someone that is constantly on time. If your first appointment is at 8am, come into the salon at 7am to ensure that you are not just “there” when your client arrives, but you are prepared to begin servicing them, and the salon environment is ready for the day. Set all of the clocks in your house 10 minutes fast and stick to them not your cell phone. You will be able to check client loyalty off your list when they know that you are dedicated to your craft, and to servicing them.

4. Think Ahead

Take the time to think about constant improvements that can be made within the salon and ask your clients how they feel about them. For instance, you may have been thinking about removing the television from your salon, serving wine, or changing your hours to better fit their needs. Keeping your clients in mind and asking their opinion shows ambition and people love to be around ambitious people. Why? Because it fuels the “go-getter” in all of us and inspires others to do better for themselves.

5. Follow Up

Have new clients? After their first appointment, call them a couple days later to ask about how their hair is doing and how they enjoyed their service. A follow up call shows that you are not just interested in the client spending money, but that you care about the client. Not only will the client know that you care about them as an individual, but that you show integrity in your work.

6. Be Genuine

Everyone can spot a fake. Be sincere and genuine with all your words. Smile from your heart, show concern, and be truthful in everything you say. People are more inclined to genuine people. It speaks volumes of you. Be that person your client can count on to tell the truth and be sincere.

7. Keep it Clean

Your salon and your language. Salon cleanliness is so important to maintaing a solid base. Your clients can see clutter at home. Your salon is not the place for it. Devote 30 minutes each day to salon upkeep so that there are no big messes to tackle later. Also be mindful of your language. Steer clear of profanity or negative words. A positive environment is soothing for the soul and is appealing to everyone.

8. Look the Part!

We may not need to say this, but just in case! As a cosmetologist it is your responsibility to look your best everyday. Treat your salon like a day at the office. You want to put your best foot forward and project an image that your clients want to replicate. Want an extra bonus? Start living a healthier lifestyle with the foods you choose to eat and your activity. Your clients will want to know EVERYTHING about what keeps you fabulous, and will trust you to rub off on them.

9. Show Gratitude

Nothing wrong with being humble. How often do you tell your clients “Thank You” or express how much you appreciate their business? Do it more! The truth is, your clients are the ones that make your business successful and they should know how much you appreciate it! Send thank you cards to your clients randomly (hand written is best.) You can do a little at a time until you have sent one to all of them, but this shows so much character and appreciation! Your clients will be impressed.

10. Give Back

Do you support charities or give back to your community? Clients love to hear this! Try offering a fancy dinner to high school students that do well on their report cards, or serving food at shelters. Don’t forget to publicize your good deeds! Take pictures and save all letters of appreciation to you and keep all of it in the salon. Your clients will love knowing that when they spend their money with you, they are also giving back to their community.



Color Queen – What the color you choose to rock, says about you.

Rihanna stunned the world when she showed several variations of fire-engine reds this year.

Hair coloring isn’t new to the world. In ancient times, women had the desire to change their hair color for a variety of reasons, and would use plants to do so. Today, the tradition continues and technology allows us to use more convenient methods. If you are one of the millions of men and women that depend on hair color to achieve your best look, do you ever wonder what your color says about you and how to get the best results? We thought it would be fun to explore the sensational trend.

Red: A woman who wears crimson tresses is not a wallflower. This woman doesn’t mind being noticed in fact, she walks in and owns the room. This woman has probably tried lots of things with her hair including different colors and cuts, but if she settles on red, she’s unique and likes to stand out in a crowd. A great thing about red is that you can easily make it your own. With shades ranging from a deep auburn to fire engine, this is a color you can make unique to your look! If you want to try red, but are afraid of commitment give Dudley’s Fantastic Colors a try (must ask your cosmetologist!) Our newest shade X-Treme red is the highest pigmented semi-permanent color on the market with no ammonia or peroxide added. Ask your cosmetologist about the right method to achieving your desired shade.

Kelly Rowland uses her dark hair to highlight health and tons of shine.

Black: If you love jet-black tresses you are an edgy woman of mystery. Any woman that loves jet black hair believes that less is more. She let’s her hair tell her story and loves to be that maven that shows off her beautiful mane. The beautiful thing about dark hair is it’s ability to look fabulous without much effort! Black hair has a natural way of looking healthy and vibrant almost automatically. If you don’t have naturally black tresses, try using our Fantastic Colors Semi-Permanent color in Natural Black. It’s not only the best remedy for the perfect shade or covering grays, but  it also adds moisture to the hair to ensure maximum health! Already have black hair? Turn up the heat with a Blank Clear rinse! A clear rinse will put a layer of gloss on each strand for a fabulous finish!

Keri Hilson brings brightness to the winter season with blonde curls

Blonde: Bombshell! The woman who chooses to go blonde is a vixen and appreciates her femininity. She doesn’t necessarily want to be the center of attention, but she must look her best at all times. This woman also has no problems with maintaining herself since this shade can be hard to keep up with when it comes to roots. When it comes to lightening the hair, it is CRUCIAL to contact a professional cosmetologist. Stripping the hair of color if done incorrectly can cause lots of damage that may be hard to repair. Ask your cosmetologist about our Levels Permanent Color in Honey Blonde, it is a one step process that deposits rich color into the hair shaft, creating permanent, true-to-color results. Meaning, no brass!

Vanesssa Simmons adds edge to her brown locks

Brown: Perhaps the most versatile shade of them all! Brown had been considered a “safe” color for years, but cosmetologists are learning new ways to make brown very desirable and fashionable. Instead of one all over color, try mixing different shades in highlights or create an ombre effect. For instance, chestnut and caramel are beautiful together! If your tresses are already brown ask your cosmetologist about highlights or lowlights in complimenting brown shades, or a boost to your already fabulous natural shade. Our Fantastic Colors Semi-Permanent Hair Color in Sienna Brown is the perfect mix of chestnut and brick to compliment all skin tones!

What are your favorite hair colors?